You might have seen some FB ads out there which you really liked. You could tell they converted—and were probably part of a profitable funnel.
It’s easy to think they know secrets about copy, marketing or persuasion.… READ MORE
Chances are you’ve run paid traffic campaigns before. Maybe you’ve even seen success and watched your marketing create steady results for you every day.
While watching your marketing make money like a well-oiled machine is fun, you’ll need to level up eventually to boost your business even more and increase your competitive advantage.… READ MORE
When you write a great blog article, a winning FB ad or a converting marketing email, what do you do next?
It feels great to write it off as a win and be happy about the money, pride or fame.
While there’s nothing wrong with celebrating your wins, doing this wastes potential.… READ MORE
As a listener of this podcast, you’re interested in making more money with paid traffic and marketing in general. Whether you enjoy tinkering with your own ads or don’t want to have to do anything with the tech, the thought of hiring someone to do it for you has probably entered your mind.… READ MORE
As an entrepreneur, you might have considered working with an agency or ad manager. Maybe you’re even currently working with one.
As an outsider to the world of running ad campaigns, listening to them talk about what they’ll do might be confusing at best and infuriating at worst.… READ MORE
If you’re an entrepreneur or a marketer, you’ve probably heard one word a million times: Content. Some people love content, others hate it. Some create content daily, others yearly.
But most importantly, there doesn’t seem to be a clear consensus on content.… READ MORE
When you’re in business for yourself, you know what risk feels like. Sometimes you take small risks, other times you place a huge bet.
Whatever way you think about risk, you need to be cautious:
Shying away from risk can stifle your growth, but taking huge risks can end in ruin.… READ MORE