You might’ve noticed many of the marketing campaigns you see are suspiciously similar to other campaigns. And it’s true: Once something is successful in one area, entrepreneurs and marketers flock to the market to profit off of the idea.… READ MORE
If you’re an entrepreneur or a marketer, you’ve probably heard one word a million times: Content. Some people love content, others hate it. Some create content daily, others yearly.
But most importantly, there doesn’t seem to be a clear consensus on content.… READ MORE
When you’re in business for yourself, you know what risk feels like. Sometimes you take small risks, other times you place a huge bet.
Whatever way you think about risk, you need to be cautious:
Shying away from risk can stifle your growth, but taking huge risks can end in ruin.… READ MORE
If you’re an entrepreneur, it’s easy to get overwhelmed. With all the information out there, you might be wondering what deserves your attention—and what’s a waste of time.
In this episode, Justin reveals some big picture insights for you:
He shares the “Targeting Trifecta“, a three-part framework you can use to increase revenue, lower lead cost, become nearly immune to changes in online platforms and gain a crystal-clear focus to guide your business decisions.… READ MORE
You probably already know there are many keys to success with paid traffic: Copy, visuals, budget, back-end conversion etc.
You might think getting all these right would guarantee success, but you need to get one thing right so any of this can be effective: Your audiences.… READ MORE
If you run a business, you can call yourself CEO, founder or president. But in reality, you’re a decision maker.
In a small business, you might execute most or all decisions. In a larger business, you may have employees put your decisions into practice.… READ MORE
In this fast-moving business world, you can’t afford to waste time and money. One bad investment of any resource can topple market leaders and kill up and coming businesses.
This episode teaches you how to minimize the role chance plays in your marketing.… READ MORE